63%
of installed retailers saw an increase in sales month over month

Bespoke signage designed and produced for Lottery Retailers by me & Nan Hubright.

200+
retailers have been installed in a 1 year period, ~6% of stores statewide

10%
increase in sales month over month on average across all installations

Process

First, our sales team will send us a sheet with the specifications and requests for each individual store. This includes contact information, location, measurements, and any additional details we would need to know for a successful installation. This also functions as a contract, so that we can be assured that the signage will stay up for at least 3 months.

With the sheet they are required to send in a picture of the storefront as well, ideally with everything in one image. This makes it easier on our team to mock up the ideas that the owner and sales team have to speed along the approval process.

We then design the concept in a flat illustrator file. Depending on dimensions we have the ability to scale down at this point as long as the final product will be big enough that it isn’t noticeable (this example is done at a 1:10 scale).

Then, we place the final design onto the storefront and export that as a JPEG to send to the sales staff member. At this point they’ll show it to the store owner, and they can object or ask for anything to be edited if they would like.

After getting approved by the store owner, the signs are ready for production. I utilize our wide format printer to print them on Window Perforated Vinyl and cut them on our wide format cutter. We then sort by region and schedule a trip to install!

Finally, we get to the location of the store and begin the installation. To ensure that the signs last, we make sure to thoroughly clean the windows underneath them and to lay them down as perfectly as we can.